About The Write Copy

 

Steve Bridger

Marketing Communications, Business Start-Up and Business Communication Skills Coach, Writer, Author and Entrepreneur

Surrey/SW London Based

Award Winnier in Sales Promotion and New Product Development with www.spanishrings.com

Business Coaching

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My business coaching activitiy makes a contribution to the Enterprise Department at the University of Surrey running workshops for students on business start-ups, finance, business planning and business communications.

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I run seminars at the City of London Business Library for budding entrepreneurs to help them avoid the pitfalls of starting their own businesses

Advertising Experience

Writing creatively has been with me since the start. My first job in advertising was as an Account Executive -with Young & Rubicam (Y&R London) and Collett, Dickenson & Pearce (CDP) where I helped to manage client accounts and received a grounding in brand strategy and communication skills working for clients such as HJ Heinz, Cadburys, Johnson & Johnson and Birds Eye Walls.

Sales Promotion

Sales promotion gave me the ‘results’ focused approach I bring to my writing. I joined Mike Leeves Promotions where I developed my copywriting skills with clients such as Lowenbrau UK, United Distillers, Lever Brothers, Shell UK, Courage Breweries and Gallaher Ltd, working on both UK and International campaigns.  I created a joint promotion between Eurostar and Thorntons Chocolates that won the ITMA Gold Award for Sales Promotion

Spanish Rings Limted - A New Business Start-up - Now an International Mail Order Company

Spanish Rings - spanish style flower pot holders were a new product in the gardening market designed for displaying patio plants and flowers.  A prototype was developed and a first production batch prepared.  Spanish Rings won the 1999 New Product of the Year Award.  In 2000, I managed to get a set of rings into the hands of Alan Titchmarsh. A month later our Wall Rings could be seen for approximately 8 seconds on BBC Ground Force - we went from 25 to 75 UK garden centres in just 6 weeks! The brand went on to be sold in the USA, Canada, Australia and througout continental Europe.

In developing and trade marking Spanish Rings I gained experience on 'client-side' disciplines such as production, stock, sales and distribution - and all the accompanying skills one needs to set up and run a small business. This is why I empathise with my clients and can contribute from a base of knowledge on both UK and International marketing.

Combining the Two Skill Sets

As a result of this twin-track experience The Write Copy does create inventive results-driven sales & marketing communications.

The Write Copy Contribution Includes:

  • Developing marketing and creative strategies to achieve communication goals
  • Preparing creative concepts supported by copywriting text
  • Total project management linking all parties to produce the campaign to meet agreed timelines
  • Writing for digital and conventionall media, plus, liaising with web designers and online marketeers.
  • Contributing advice and action on advertising, sales promotion, direct marketing, and all elements within the marketing communications mix.
  • A Client's View - Testimonial

    Just a note to thank you for all your creative input to my new website. It was refreshing to work with someone who obviously knows what they are doing and delivers what they say.

    Your liaison with my web design was an enormous success. Having given you the brief, you worked with John saving time and money, not having to go back and forth for approvals.

    I was mostly impressed with your enthusiasm your vision to clearly see the finished product.

    I hope to work with you again in the future. Thanks again for a fantastic job well done delivered on time in budget.


    Regards
    Paul Warrington
    The Silver Vault

     

     

     

     

     

     

    Creative Marketing

    Marketing Communications

    The Write Copy delivers effective freelance marketing communications. A background in advertising and sales promotion has developed a results driven ethos with a pragmatic, practical approach. This does not mean dull.  It means the budget has to make the biggest bang....

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    Training Workshops

    Business Coaching

    Improving your business writing skills is money in the bank.  Developing structure, style and content of your writing will aid internal communications and decision making.  ‘Fast Track Your Business Writing Skills’ is available as an ebook and in a 52 chart workshop training format....

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    Case Studies

    A Client’s Viewpoint

    Being freelance, I work directly with clients or through marketing agencies.   Projects can involve brand identity, writing website text and search engine articles rich in keywords or conventional company brochures and leaflets. The testimonials....

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